But this hilarious distracted driving PSA presents a rather unorthodox solution. This tactic is relevant to the present studys topic because, according to Half the screen shows the driver and the other half shows the road. ; WASHINGTON U.S. Transportation Secretary Ray LaHood today released a new public service announcement (PSA) promoting the U.S. Department of Transportations Faces of Distracted Driving series, which has been viewed over 100,000 times since its launch in November 2010. There is an app called "OnMyWay", that will pay a person five cents for every mile they drive without going on their phone. The issue of distracted driving has been a popular topic in research and the subject of numerous campaigns and laws. Putting on makeup. In line with past literature, a gender discrepancy did appear in responses to the PSA. chastise social marketers for their pervasive use of threatening messages and describe their concerns regarding the negative effects of these campaigns. Cramer, Mayer and Ryan (2007) http://creativecommons.org/licenses/by-nc/4.0/, Received 20 October 2015; accepted 2 December 2015; published 7 December 2015. After sifting through hundreds of online distracted driving videos, here are eleven of the best distraction-related clips that highlight the problemand even propose a few solutions. Some studies have shown that even more graphic appeals, such. Lennon, Rentfro, & OLeary, 2010: p. 95 points out, one can die by being a distracted driver themselves or as a victim of another individual driving in that manner. She was cited for inattentive driving and fined $173.40. Intentions to engage in distracted driving were measured by asking students to rate their agreement or disagreement regarding the likelihood that they would text while driving and speak up when they were passengers with a driver who is texting. PART ONE Lesson 07.02 Completed - Studocu As the young drivers turn their attention to their phones or the car console, you can see in real time as the car quickly careens towards mailboxes, other cars and into fields. Safe driving requires maximum attention because there are other users on the road. ). The Insurance Institute for Highway Safety tracks. Lewis, Watson, Tay and White (2007) The present study aims to examine the effectiveness of a public service announcement against distracted driving on a convenience sample of college students attending Texas State University. First, with regard to descriptive characteristics, it was found that the sample was 42.2% male and 57.8% female. These rumble strips are effective at reducing certain types of crashes. The PSA ends with the Put it down campaign logo and lists the NHTSA as the sponsor. What makes PSAs effective? In other words, one could argue that this cohort has been desensitized. Is Parallel Parking On The Driving Test In Ny? Share sensitive information only on official, secure websites. Do not multitask while driving. (2010). Its a great visual example of how even a quick glance away from the road can lead to a potentially serious incident. It focuses on Josh, a driver who likes to text and watch movies while behind the wheel. Informs safety guides of driving. Moreover, since they tend to be the target audience, young adults could be helpful in designing the content and messages in distracted driving PSAs. In their review of numerous studies that have utilized fear appeals, You can get the message from the website. This website uses cookies to improve your experience while you navigate through the website. We also use third-party cookies that help us analyze and understand how you use this website. ; Public service announcements are a great way to communicate. However, observe that a substantial body of literature spanning over five decades attests to contradictory findings regarding the manner in which fear is related to persuasion (p. 49). exposed his subjects to PSAs that featured two different messages of self-efficacy as a means of preventing the act of driving drunk and one PSA that solely described the likelihood of being arrested for driving drunk. Most students in the sample somewhat agreed that, after watching the PSA, they were less likely to text while driving and more likely to speak up when they were passengers; this finding suggests a degree of effectiveness from the fear appeal. Over half of the students perceived the PSA as believable and thought it would be beneficial to air on television. It does not store any personal data. Of course,PSA can help to reduce the number,of distracted driving incidents,but not to much.maximum 10%,because people can't still realize how dangerous it is,before they won't face the same problem.But we can see here second view of point.Maybe PSA can help reduce the number of distracted driving more,than 10% ?.. But in fact, these technologies distract our brains even long after youve used them.. These statistics substantiate the claim that many young adults, by their own admission, are engaging in a very distracting behavior while driving. Lewis, Watson, Tay, & White, 2007 Distracted Driving Car Accidents in California The statistics prove this: Nearly 60% of drivers in California say that they have been in an accident or nearly hit by a distracted driver. Lewis, Watson, & Tay, 2007: pp. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. Receive email updates about the latest in Safety, Innovation, and Infrastructure. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. Course Number: Date: Can A PSA Help Reduce Distracted Driving Accidents? Do PSA help reduce the number of distracted driving incidents? But nothing has quite the visual impact of ads, public service announcements and other videos aimed at curbing distracted driving. There are three main types of distraction:2, Sources: National Highway Traffic Safety Administration, 2010-2013external icon, 20142018external iconand 2019external icon. How to Prevent Distracted Driving | American Family Insurance - amfam.com Joel & Dianne Feldman Springfield, PennsylvaniaWATCH: http://www.youtube.com/watch?v=dPrZCCjrFLsOn July 17, 2009, 21-year-old Casey Feldman was struck and killed by a distracted driver as she crossed the street in Ocean City, New Jersey. Many anti-distraction ads show cinematic, slow-motion car crashes to convey the danger of taking your eyes off the road. 11 Distracted Driving Awareness Commercials and PSAs . To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. Per favore scegli la tua regione Moreover, they may have harmful effects for those members of society who are less psychologically stable or vulnerable ( Official websites use .govA .gov website belongs to an official government organization in the United States. 10.4236/ajc.2015.34008, Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement), 1School of Journalism & Mass Communication, Texas State University, San Marcos, TX, USA, 2Department of Media & Communication, Sungkonghoe University, Seoul, South Korea. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? Table 24 summarizes the self-reported information about the subjects' driving experiences. Distracted Driving Dangers and Statistics | NHTSA In addition to providing great turns of phrase like stupid death by smartphone, it also offers a common-sense solution (with no handholding required). Lewis, Watson, Tay, & White, 2007 This means that over 78% of all distracted drivers are distracted because they have been texting while driving. Can a Public Service Announcement (PSA) help reduce the number of distracted driving incidents? Most driving incidents comes from drivers being distracted. Can a PSA help reduce the number of distracted driving incidents argumentative essay? You will be subject to the destination website's privacy policy when you follow the link. The goal behind this strategy is grounded in the notion that fear makes individuals feel tense and anxious, thus they will seek ways to reduce these feelings ( As quoted by These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Distracted Driving is a Problem! In 2007, Washington state became the first state to ban texting while driving. Among fatal crashes involving distracted drivers in the U.S. in 2019: A higher percentage of drivers ages 1520 were distracted than drivers age 21 and older. the American public) to behave in a way that is socially desirable ( Advertisements in this category tend to promote real-life practices or ideas rather than products or services. Bruner, 2009: p. 15 Distracted Driving | Transportation Safety | Injury Center | CDC To do this, a chi-square test was run for gender and intention to text while driving. Bob & Eilene Okerblom Santa Maria, CaliforniaWATCH: http://www.youtube.com/watch?v=rr7TfwtO17IOn July 25, 2009, 19-year-old Eric Okerblom was killed when his bike was struck by a truck traveling at 60 miles per hour. These findings are in line with those of prior research, which have often found that males and females respond differently to PSAs using fear appeals, with females being more responsive. , while intentions are a good predictor of behavior, they are far from a perfect measure (p. 212).