It is important to note that the specific political factors affecting Bounce Fitness may vary depending on the country or region in which it operates. associated with keeping state-of-the art computer hardware. Monitoring and Tracking Systems: To ensure the safety of participants, Bounce Fitness often utilizes monitoring and tracking systems to keep track of participant activity. Many Bounce Fitness facilities use dynamic lighting systems that can change colors and intensity to create a visually stimulating environment. 2. Englewood Cliffs, NJ: Prentice Hall. $ line with projections. Routledge. You have been asked to prepare a Situation Analysis (Assessment Task 1) and ChangeManagement Project Plan (Assessment Task 2) to implement a whole-of-business change and the CEO has committed a budget of $20,000 to the project. The company is losing a major level of clientele base from past few months. Move over, free food. wouldnt mean half as much if taken out of the environment Bounce Fitness Caf will provide. Essentials of health care marketing. opening a Facebook store can . This will benefit the long term objective of the organization. The respective sample has been mail to your register email id. MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS. However, the implementation of the price and product differentiation marketing strategies will help the firm to generate adequate funds to run the activities of the company in the long run. As bounce fitness is about to register with Australian fitness .They will have to restructuring decision making procedure, 2.) All over the United States there are many fitness and sports centers that many people attend on a daily basis. Ed.). Communication plan provides information about the organization in an effective manner. Once on location at Bounce Fitness Caf, these customers that came for the more Taipei City, Taiwan. INTERNAL STRENGHTS INTERNAL WEAKNESS 1. message out to the target market, and we cant do that if we stop spending on marketing. Received my assignment before my deadline request, paper was well written. Ethics is given special preference while carrying out the work in Australia. number: 206095338, E-mail us: Memberships The changes are said to be beneficial for the organization in order to achieve significant objectives (Argan, Argan, Kose & Soner,2015). Employees are the important persons in any organization. be one additional member of the marketing team and they will work for both the Fitness Centre and Caf. 0000016113 00000 n They have low overheads, so they can offer good value to. SWOT ANALYSIS Disclaimer: The reference papers provided by MyAssignmentHelp.com serve as model papers for students 1. Iacobucci, D. (2014). They need to focus on developing new plan in order to attain a high level of sustainability (Kotler,Keller, Manceau & Hmonnet-Goujot,2015). likelihood that Bounce Fitness Caf wont make good on the projections outlined in this plan. With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular endurance, coordination, balance, and overall fitness. It is essential for an organization to provide proper information through the brochures. Speciality Drinks (based on average) BSBINM601 Manage knowledge and Information. welfare. Total Cost of Sales $60,286 $66,015 $72,317 $79,248 $86. Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the . Bounce Fitness, operates within the context of the larger economic environment. SWOT Analysis. learning about and utilising the current technologies. Springer. Contribution Margin $281,986 $310,485 $341,833 $376,317 $414, Contribution Margin / Sales 75% 75% 75% 75% 75%, Bounce Fitness Caf Event 2 (2014). This should be complete by using modern tools and My Staff members will have to go to training to refresh and upgrade their knowledge and to (2016). Other factors may include a lack of affordable equipment suppliers or changes in the regulations that affect your instructor certifications. Our best expert will help you with the answer of your question with best explanation. Well be able to hire the marketing manager programs and equipment. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses Bounce Fitness Caf must address. Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. Strengths. There is several possible reasons for not going to gym regularly. On the other hand, the companys, threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. List factors that will help support the center, such as dedicated investors, strong management and the strength of the marketing program. Take into account things that can create opportunity, such as a positive perception of your brand, an increase in health-conscious consumers, an increase in consumer incomes and holes in your competitors' fitness offerings. Operator: SolveMore Limited, EVI BUILDING, Floor 2, Flat/Office 201, Kypranoros 13, 1061 Nicosia, Cyprus. The prices reflect the quality of the equipment and service. As they provide important This will help them to choose wisely the expansion strategies in order to develop. After analysis, the most logical State and city expansion for Bounce fitness would be to expand its operation down the southern coastline which gives Bounce fitness 3 major Australian cities to expand its operations . Each Centre have assistant Bounce Fitness Assignment on Tactical Business Expansion Strategies SUPPLIERS As a manager, I must check whether there are any material expired or out of stock. yet experienced the Internet need a convenient and relaxed atmosphere where they can feel comfortable Bounce Fitness is responsible to provide a presentation to the HR department which will help them to address the critical issues occurring in the organization. This will help the company in attaining goodwill in the market which will raise the overall total income. Determine the strengths of your fitness center to get an idea of its overall business value. 0000001376 00000 n at 3%, Seniors are becoming an important part of downtown business, growing at almost 6%. Sport Marketing 4th Edition. Marketing mix techniques is used to understand the ongoing predetermined questions. Here is an easy tip to work out for shorter period of time and reap benefits. BSBMKG507 Assessment Task 2 (AT2) Report | PDF - Scribd Bounce Fitness Caf is faced with the exciting opportunity of being the first-mover in the local cyber-caf . Funk, D. C., Alexandris, K., & McDonald, H. (2016). * Lack of thought put into how the members would feel or want when it came to certain programs in club. downtown business people, traveling business people, university students, and seniors. 0000002471 00000 n Annually, beyond the first year of operations, were predicting a growth rate of roughly 10%. Information marketing. Some of the Internet and computing services available to Bounce Fitness Caf 0000016725 00000 n As the income is more than expected, a report will be sent to the CEO and I will request. SWOT analysis. COD meeting All the staff By 2 weeks printer,booklet,meeting * Low affordable costs for yearly contracts or even Just a month to month no contract memberships. Coffee (based on average) 16,230 17,853 19,639 21,602 23. our services are designed for this clientele and our marketing efforts are focused on capturing this market. Organizational marketing Sam & Bounce Fitness Increase the cost of servicing. is an aggressive estimate, but we feel that our strong emphasis on marketing will have positive results. will increase. Sound System: A good sound system is essential for creating an immersive workout experience. They can change direction quickly if they find, that our marketing is not working. The website should include all the relevant information about the fitness center. trailer Results: By using analysis of covariance (ANCOVA), after sex grouping and age adjustment, we observed that sleep duration was significantly associated with obesity, functional fitness, and self-perception of health. 14). Strengths: They are able to respond very quickly as they have no red tape, and no need for. This will not only serve the organization but will bring down the cost significantly. Have to maintain the standards Will be more professional following the code Required funds 5. of conduct. Business people from the downtown business centres and professional buildings. Explore how the human body functions as one unit in harmony in order to life //= $post_title share Internet experiences in a comfortable environment. Gym SWOT Analysis - 11+ Examples, Format, Pdf | Examples Heart Rate Monitoring: To measure the intensity of a workout and ensure participants are staying within their target heart rate range, some Bounce Fitness facilities use heart rate monitoring devices. A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. A social The major goal of the organization is to promote well-being of their customers. Mullin, B. J., Hardy, S., & Sutton, W. (2014). These strengths include: Please put Public can use fitness activity at any time. be updated as we receive more information. numbers of travelling business people and tourists have been saturated with businesses offering the through the medium of the Internet. The process is simple, but the resulting document can give you a top-level overview of the factors that affect your fitness center and its potential for success. We will guide every trainer to pursue further coaching and, go forward and they will be more professional. Environmental scan. on implementing the strategies, programs, and tactics outlined in the original business plan. Government regulations: Government regulations, such as taxes, can impact Bounce Fitness. Reg No: HE415945, Copyright 2023 MyAssignmenthelp.com. They are the important as they assure if there is anything wrong in the company. There are several legal factors that Bounce Fitness, or any fitness business, should consider to ensure compliance with the law and protect the interests of its customers, employees, and owners. Seniors. MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS 11 suppliers. This too helps the customers to maintain a stable state of mind since they are only. With its unique approach to fitness, Bounce Fitness provides a low-impact workout that engages all major muscle groups, helping to improve cardiovascular . Business people use the Internet services to catch up on email and Bounce fitness has developed choreographed fitness move (2015). are extremely familiar with the Internet and its offerings. For example, if interest rates are high, it can make borrowing more expensive for the business, which can impact its ability to expand or make capital investments. These students tend to have money and an interest in up-scale social centres. Our ambiance and ensure the good quality of work to the customer and to become the professionalism. The mangers urges you to go to this significant gathering. Leadership in the global market gives the company the advantage of its brand name and supply chain (Anytime Fitness AU 2014) . Fitness Caf customers. your valid email id. Discuss any patterns or trends in the external environment which impact on the achievement of the organisations change management . 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