H A The classic marketing faux pas is to create a benign tombstone ad with a poor quality doctor photo and meaningless welcome-to-the-practice headline. It is rare when a doctor has earned a widely recognized name and reputation. Postcards can distributed as leave-behind items, or mailed out to patients and referring physicians. Massage Introduction Letter to Healthcare Providers | AMTA Personal Insurance Resources & Articles - NCMIC. Chances are that capabilities and services have changed, and/or the schedule has open slots to fill. ">. But in order to start out on the right foot, you need to make this new doctor feel welcomed. For general circulation, in the office and via public events, create a single page, plain-language introduction (with a professional-quality photo) that talks about the physician and what they can do for the patient or referring physician. To ensure a smooth transition and introduce Dr. _____doctors name_____ to my many patients and friends, I will be staying on with him until _____date_____. Since your condition may require additional care, I suggest that you arrange to place yourself under the care of another doctor. If genuine name-recognition is available, by all means use it where it can be effective. It shows transparency and makes the community feel like you care about them by giving them important updates. Adding a new physician to your practice requires a sound communication plan that encompasses your patients, social media, and staff. Enter your zip code to find a local agent, 1130 E. Clark Ave., Suite 150-367 Be concise. How to Become a Doctor | ProspectiveDoctor For example, if your staff was more interested in the work they were doing than meeting their new team member then it comes off that your organization only cares about output. Recently expanding into the Baton Rouge area and opening an office with Dr. Elizabeth Ault, Integrated Behavioral Health used this postcard to introduce Dr. Ault and the new office location to prospective patients and clients in the Baton Rouge area. Tell them youll call by such-an-such a date for an appointment. If youre a modern practice, you more than likely have some swag or promotional items lying around that you give to your patients. Indiana and TennesseePolicyholders: Notice to policyholdersrecently affected by severe weather. The bad news is that most of these doctor directory listings are incomplete, inaccurate or sadly out of date, especially for a physician who has recently changed offices. A graphic elements from the website design were included for added interest. Postcards / Announcements - Medical Practice Website Design, SEO Thinking about selling your practice yourself? and that your work will not interfere with their work. 90% of adults use social media to search for healthcare information. Prepare applications to multiple medical schools . To be honest, you hardly need change the text in most of the letters. Keep uppermost in your mind that all of these need to stress the benefits, skills and experience that the new doctor brings to the practice and to the audience. Setting any kind of goal is a win-win situation. Explain the reason you have chosen this doctor to take over your practice. When this happens, you can use your social media platform as another way to share your announcement. Adding a new physician to your practice requires a schallen communication plan that included your your, social media, the staff. If you think about approaching medically trained people as trying to crack the system, youre in the wrong headspace. Nothing could be more dull and ineffective. The Pelvic Floor Institute (PFI) postcard features a photograph of the physician with a brief introduction and photo, the practice's two office locations, and pelvic medical services provided. ASIS Massage Education Interviews Cherie! Your new hires understand that this is an innocent and unintentional mistake, right? And, although these letters were written from a massage therapists perspective, they can easily be adapted for whatever your specialty or practice. How To Become a Doctor in 6 Steps: A Complete Guide This process starts before theyve even stepped into your practice for their first day and continues throughout their tenure at your organization. The letter of introduction may be sent on the date of closing, prior to the date of closing or after the date of closing. People mess up each other's names all of the time. Again, a professional photograph of the physician is included as well as a custom map and pertinent contact and event information. One tool to connect with local health care professionals is a letter of introduction. If you've ever sold your own home, you know it can be rewarding and stressful! North Atlanta Primary Care uses these targeted postcards at a specific office location in their large practice (8 locations and growing). But those feelings happened so long ago that theyre essentially a part of who we are as a species. That is your common ground. 44 0 obj <> endobj Many more examples of postcards and announcements designed and created for MMA clients are below. | PoP 646 Your goal is to "sell" the new doctor. Lets talk about writing the letter of introduction. Selling Your Practice: Understanding Your Buyers. It is an honor that a well-qualified, diligent, sincere, and humble man like him is accepted to be a part of us. new to their new job. Rather than choosing a doctor from an Internet search, work on contacting doctors who are already working with your clients. Oncologists, as a group, are not interested in prenatal massage. ENT Carolina announcing the addition of Joshua C. Yelverton, MD, to the practice. The deal isnt done until its done. Royale; On. But what if I told you this mentality could change after a 60-minute break? If, for whatever reason, you decide to be treated elsewhere, I will be happy to provide your new doctor with copies of the necessary records from your file. You must highlight how he is going to work in the hospital or clinic along with the nurses and other specialists. Then get another. Remember that patients dont really care who owns a dental practice. Including funds in your budget dedicated to technological investments that improve the patient experience will be worth it in the long run. We are pleased to announce that Dr. Kathryn (Katy) Lowry, MD has joined the UW Dept. Whether its through likes or comments, your patients have the chance to express their excitement about the new doctor. This is an important introduction that creates a good impression and helps get everyone off to a good start. Most of the value of a dental practice is in the goodwill with the existing patient base, and if those patients choose not to come back, youre in trouble. Make an appointment forNewdocto meet in-person at the other physicians office. Village Family Practice announcing the addition of their new physician, Stephanie Wiman, MD, to the practice. West Georgia Gastroenterology Associates uses these postcards for high-impact patient appointment cards.